How To Achieve A Fast Ranking Website
Step 1: Do keyword research and Analysis
Researching for a keyword is very important because keywords best describe your article, what you have to offer your readers, and what you do.
Some tools like Ubersuggest, Alexa traffic rank etc can help you in keyword research and analysis. It helps you analyse keywords, know how popular the keyword is, check how difficult it is for the keyword to rank, and analyse the volume of competitiveness. Researching on your keywords will help you to spy on your competitors and find out why they rank fast, then follow suit.
Step 2: Optimize pages for your target keywords
Having chosen your keyword, make sure the keyword is for particular content. The following are steps to optimize your pages with your target keyword.
1. Optimize your headings
Headings are used in arranging your page, making the structure of your article to look very neat and attractive.
In writing your article, ensure you have only one H1 heading followed by H2, H3, H4 etc according to your choice in an order of hierarchy.
Having a good content structure helps Google, readers, visitors to be able to go through your content easily. Ensure that your target keyword is inserted into your H1.
2. Insert keywords in page URLs
Customize the URL of every page on your website. Each URL should be easy to read, remember and should communicate what’s on the page.
Insert your target keyword in the page URL to describe what the page is about. This will help both users and Google.
3. Optimize your keyword in your content
Ensure your content is attractive, simple and easy to read by your readers. Your target keyword should be among the first 100 words in your content while writing to enable your readers and Google know what the page is all about.
While writing, make sure that enough of your target keyword is included in your content, try as much as possible to avoid keyword stuffing because it is not allowed and punishable by Google, To avoid keyword stuffing, it is advisable to use related keywords in your content.
Ensure that whatever topic you have selected to write about, that you are detailed in your writing. Explain all relating to the topic that needs to be explained. At least have between 800 to 1,000 words or more than that for particular content.
Your target keyword should appear at the beginning of your title to make it more relevant and to enable researchers to see it.
4. Include relevant tags and description
Tags and descriptions can be used by readers to locate your site and also help in convincing them to click on your website. Make sure you include your keywords in your tag and descriptions because it is an avenue Google uses to look at what your page is all about.
Interesting description and tags should attract the attention of readers and visitors to your site and generate more traffic for your page. Although the tags and descriptions don't contribute directly to your ranking, it enables visitors and readers to visit and click on your site.
5. Optimize images with descriptive alt text
Ensure your image is optimized with Alt text to enable Google to read and understand what your image is all about. Good images promote your content. If your image is relevant and connected to your target keyword, it boosts your ranking in Google search engine.
Step 3: Ensure high speed and performance
To optimize your page, make it look sharp, concise, responsive and secure to get high performance and an excellent reader or visitor experience in line with Google's standard. The following steps should be considered:
1. Increase your loading speed
The loading speed of a site is one of the major factors Google uses in the ranking process. Readers and visitors like a website that is very fast in loading and bringing out their required result within 2 seconds or less.
Google's free page speed Insights tool can be used to check your page speed performance on both desktop and mobile devices and equally get recommendations on how to improve on your loading timing.
To make your page attractive, concise and sharp, do your speed optimization and learn how to make your site load in less than a second.
2. Ensure your site is mobile-friendly
Recently, it is has been observed that people use mobile devices more in browsing compared to desktop. To optimize your site, make it responsive, mobile-friendly, usable for a small screen and touch screen users.
These mobile users generate a lot of traffic from search engine report. Because of the above, Google has also developed a mobile version of ranking for users of mobile phone and other devices which they use in ranking and indexing your site.
3. Ensure your site is secured with HTTPS
Security is a big concern in any online business today and the major ranking factor that Google considers. Ensure your site is secured with HTTPS.
Without HTTPS on your site, you may lose your site's credibility, trust as well as ranking.
HTTPS is what enables your data to be encrypted, private, and prevents hackers from stealing your information.
Step 4: Help Google find and index your website
You need to ensure Google bots can find your new site, crawl each page, to understand the content and be able to put it into their web index. Ways to help Google is as follows:
1. Set up Google Search Console
Google Search Console is a free tool that is important to ranking your site. It helps to analyze search traffic data, fix crawling/indexing errors, track and improve performance, and so much more.
Verify and claim your site in Search Console to inform Google about the existence and ownership of your site.
Next is to submit an XML sitemap to inform Google about all URLs on your site that are available and ready for crawling. Submission of sitemaps enables Google to crawl and index your site faster than waiting for them to come on their own.
When you create a new page or make changes to your existing pages, directly request indexing to get it on Google as soon as possible.
2. Optimize your site architecture
Your site architecture represents how your website is structured, arranged, organized in pages. A good site structure helps search engines to crawl and index your new site. Googlebot and other crawl devices can easily find each page on your website.
A solid site structure can also help your site appear more prominently in Google with site links.
If your pages are hidden in your site, or not properly linked together, Google may not consider them worthy of indexing.
- Rules for building site architecture
- Keep your structure simple and scalable
- Ensure every page is up to 3 clicks away from your homepage
- Make sure there’s a link pointing to and from every page (internal linking).
Step 5: Create and Optimize your Content to capture more traffic
For you to get more rankings and traffic to your new site, create a section that will capture visitors searching for informational keywords. These can be lists, comparisons, checklists and guidelines on how to get particular information.
Use keyword research to identify topics that your visitor or readers are looking for. Also, think of frequently asked questions and how to provide solutions.
Try as much as possible to focus on using the longtail keyword because it attracts lower competition and can help your new site to rank fast.
Having selected a topic with high search volume and low competition, the following step can be followed:
- Create long-form content (1500+ words)
- Sprinkle in your target keywords, synonyms, and variations
- Run page optimization (as described earlier)
- Make your content easy to read with short paragraphs, subheadings, bullet points, etc.
- Provide value with your informational content – don’t pitch your products, it’s too early.
Step 6: Increase your rankings with backlinks
Backlinks notify Google that your site is worth ranking. Ranking your new website requires a link building strategy to increase your authority.
Analyze your competitor's backlinks to verify the source.
Pay attention to the following: Why did these sites decide to link to your competitors? What about the page made it worthy of a link?
Amplify your new website and content by promoting it on social media, forums, engaging communities on Reddit, answering questions on Quora, posting links on WEB 2.0 sites, etc.
Conclusion
Develop a strategy for you to rank fast in your website activities. Although it may take time, it will surely bring good results to your site in the long run. Ensure your site adhere to search engine optimization test. Also, monitor your traffic with Google analytical tools.
Comments
Post a Comment